At times, it used to be very difficult to build an online presence as well as create an online blog or website. You needed lots of HTML knowledge to build even a simple website or blog. Today, thanks to the latest blog software, it's an easy task for anyone to make and maintain blogs on any topic. Here are some of the reasons creating a blog is so easy to do and why you should be using a blog to create the online reputation you want to have. No HTML Expertise Needed You do not need any HTML experience to start your blog. The installation process typically will create everything for you. If you wish to customize your blog however, you don't require knowledge of HTML. It's simple to find backpage alternatives free templates that change the appearance and look of your blog with only a couple of mouse clicks. Regular Fresh Content The underlying structure of blogs means that each time you post a new post, you change the content of your blog. This means that search engines recognize that your blog's content is changing and are able to regularly spider your blog. This means that your blog will be indexed very quickly and any new content will show up in the search engines listings in an extremely short amount of time. Built-in Linking Structure All blogs have an automatic linking structure built into the blog. This means that you won't have to waste any time creating navigation links in order for readers to navigate to pages on your blog. Additionally, you don't require any separate sitemap because the web crawlers will utilize the navigation links built into your blog to find all the pages of your blog. Easy Keyword Optimization With a blog, it is very simple to add keywords optimization. It is possible to add keywords to the titles of each blog post as well as the individual pages within your site will automatically include a title tag that is optimized. When your keyword is used as the subject of your blog post, the keyword will automatically be utilized in the title of the page. You can also use keywords to create the categories for your blog and this will give an additional benefit to keyword optimization. Easy Online Community The built-in commenting system on blogs facilitates interaction with users, and helps your readers feel part of the community. This will help retain readers and make them return to your blog over and over again. Additionally, by giving readers the option of signing up to an RSS feed, you are able to keeping them engaged with your blog and even interacting with your blog. Low, or No, Cost A blog can be created without cost at a number of sites online. There is no need to spend a large amount of money for setting up your blog. up. The two main places to get free blogs include WordPress and Blogger. It's easy to use one of these two services to create blogs quickly. Easy Monetarization It is very simple to modify your blog using the template already having the ability to monetarize your blog. If you'd like to make use of Google AdSense, you probably only have to install a free template and insert your Google AdSense ID into one form and then your whole blog will show advertisements that are from Google AdSense. The ads on Google AdSense will be customized to correspond with the content on your blog. Simple Promotion Because every blog produces an RSS feed, it's easy to promote your blog. Your blog can be setup to notify the blog directories every time you create an article, and they will list your blog in their directory. This will help produce backlinks, and will drive traffic to your website. No matter how much experience they have online any person can quickly and effortlessly create a blog on any topic. By following these simple techniques, you can have an established and profitable blog and created your own online business.