To Blog Or Not To Blog
The management of a blog is as adding a new product or service to your business in that this new endeavor requires time to establish and maintain, and then promote. Blogs require time on your schedule for marketing, networking, writing and scheduling in postings and managing comments. But blogging can be flexible - you can schedule posts to go live twice every day, or decide to publish once a month, it's up to you. Whatever you are doing, make sure to be regular because your readers depend on new content . If they come to your blog expecting to see new content, but it's not there and they don't come returning. Your hard work at attracting them to your blog is lost. It is true that the majority of your readers are unfamiliar with your blog; approximately 80% had never been to it before. It is essential to give reasons for them to visit again or leave a comment or to share your posts with their social media. Before rushing the publication of your blog, spend some time to get comfortable with the platform, the templates and tools they've put out for you to use. Many blog service providers also provide an administration center where you can learn a great deal about effectively managing and promotion of your blog. It is a good idea to visit some blogs that are reaching an audience similar to the audience you hope to attract. Consider the type of ads that are featured on their blog and try to determine the type of company they represent and what they're selling, and what may have brought them to this particular blog. Review the topics that the blog been covering over the last year. Look for ways they've used the tools you intend to utilize on your blog. Look at their chosen theme colors and images that are used. Find out what you liked and didn't like about their blog, and take notes of any thoughts you may have during this process. This will help you refine your blog into something unique and powerful. Once you have decided on who your ideal reader will be, what the theme and design, what kind of content you will offer and the frequency at which you want to post - now it is time to determine what you want to gain from the blog. Maybe you want to increase sales or gain more customers. Perhaps you are using it to create dialogue or to strengthen customer relations or provide information on your business's activities, behind the scenes topics and to highlight your green policies stand up desk, office desk, or to celebrate the generosity of your suppliers. Maybe you are going to make use of the blog to improve your communication and gain networking opportunities. It's perfectly acceptable to have multiple motives for your blog. The point is to determine what these intentions might be. With this knowledge procedure, making blog guidelines, content creation and assigning staff to manage the blog becomes much easier. It's very beneficial to create a few folders on your computer so that you can keep items readily accessible. Create a new file to save new content, ideas for material and other resources, such as EzineArticles.com for example. Have a separate folder where you can save the ads, images and logos that you will use utilized on your blog. Just like your email signature it is important to design your own small by-line which will be placed at the conclusion of each post. This might include a logo, a commercial meme, a message to your readers, or one URL to your website for business. Utilizing the option for multiple pages on the blog is a great idea also. In the process of creating the About Us page is a excellent way to reach out to those new readers explaining your identity, the links and contact information. A second page dedicated to media appearances is also a good idea, perhaps a third that offers reviews, endorsements or customer comments. It could be a page with an email form for reader feedback. There are no limitations by the blogging site platform (Blogspot, WordPress, e-commerce site, etc.) that you have decided to use. Once you start blogging, be sure to encourage your readers to use those social media icons that are located in the lower right corner of every blog post. Every time someone clicks on those media buttons your posts are shared with their social media contacts. Use the buttons you have created and encourage your employees to do the same. Be connected to forums, social media networks network, distribution sites and any other source related to the blog you have created. Engaging with fellow bloggers and like-minded businesses will help drive traffic to your blog as well. Lillian together with husband Dave are the team of Brummet Media Group. They high-five happily as they pass one other on the way from checking off one item or another from their lengthy to-do list.

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